Commercial AI?
South Korean Company SK debuts "Commercial AI," a suit of ad production services that...
Marketing News from BackyardMedia
Artificial Intelligence
What’s Already Here With AI
For "Digital Out of Home" and t's a prime example how LG uses AI to predict advertising impressions...
Audio Research
Fake Artists On Spotify?
Americans Love Their Radio and Intend to Listen More
US Adults' Intended Changes to Media Activities
Americans Breathe, Sleep, and Eat … Hearing Audio Advertising
If You Don’t Do It Your Competitors Will
“Same As It Ever Was” – Talking Heads
In the Car, 76% of the Time Spent with Audio by Americans is with Linear Platforms
4 in 10 Smartphone and Tablet Owners Like Their Favorite Radio Station So Much, They Downloaded the App
If Radio Weren’t So Popular, It Wouldn’t Rank Like This Among Smart Speaker Owners
Radio Loves Smart Speakers
If Consumers Can’t Hear Your Marketing, It Doesn’t Make a Sound
A Big Part of the Appeal of Music Delivery Services is Ads Free
Streaming AM/FM Radio is On the Rise
Did You Know Radio Listening Has Grown in Central Oregon?
Every time your commercial aired on Central Oregon radio in 2024, you were reaching......
Audio Ads Outshine Billboards In Recall And Pretty Much Everything Else
It’s been well-documented by now that radio outperforms over-the-air television as a mass reach medium, but.....
75% of Americans Listen Like They Always Have
Always constant and ever Changing. Slower than we think and faster than we would like, Marketing demands we pay attention.
Where’s Your Podcast? We Can Help.
It turns out the pandemic boom in podcast listening was just a warmup act. Triton Digital....
BackyardMedia Marketing News
Central Oregon Radio’s Best Testimonial Ever!
Think about it. Getting people and their thumbs to type "#backyardbend" and geo-locate over 105,000 times is quite the marketing success story.
Central Oregon Marketing News
Central Oregon’s Booming Economy – Page 1
Year in and year out, Oregon ranks among the top five States in the country for relocation. Among regions ....
Central Oregon’s Booming Economy – Page 2
Visitors are Central Oregon's economic icing on our cake. Did you know that.......
Central Oregon’s Booming Economy – Page 3
Deschutes County population growth is stunning. So is the economic spending our newest neighbors bring.......
Central Oregon’s Booming Economy – Page 4
Between 2022 and 2030 at least 617 million dollars in retail speanding will enter our economy from the new residents of Deschutes County
Central Oregon’s Booming Economy – Page 6
Add Jefferson County to the party and our 3 county MSA population growth will add the equivalent of a new city the size of Redmond in just 6 years.
Linear TV research
Americans Love Their Radio and Intend to Listen More
US Adults' Intended Changes to Media Activities
How Old Is That?
Radio’s Fills the Audio Need Better Than Live and Time Shifted TV Fills the Video Need? Absolutely.
It Is Reach No More. Television Fractures
Americans Have Made the Shift to Connected Television (CTV)
This changes everything. Ask us how.
Marketing Strategies
Are You Tired Of Your Own Marketing?
Media News
Fake Artists On Spotify?
Free Is No Small Thing To Consumers
Are You Tired Of Your Own Marketing?
Commercial AI?
South Korean Company SK debuts "Commercial AI," a suit of ad production services that...
What’s Already Here With AI
For "Digital Out of Home" and t's a prime example how LG uses AI to predict advertising impressions...
What Happens When Brands Stop Advertising?
These Days, Free is Mattering More and More
It Is Reach No More. Television Fractures
Americans Now Drive ’em Till They Die!
Did you know that half of the cars on the road today are older than Instagram! Think about that the next time you wonder what America......
Programmatic Research
Americans Love Their Radio and Intend to Listen More
US Adults' Intended Changes to Media Activities
The Association of National Advertisers Says Consider Other Media
As Two-Thirds Of Programmatic Dollars Don’t Reach Consumers, ANA Says Consider Other Media
Radio Research
The Work From Home Radios
Americans Love Their Radio and Intend to Listen More
US Adults' Intended Changes to Media Activities
Study After Study And They All Say The Same Thing
Subscription Fatigue? Radio Is Free And It Matters
Radio. Marketing’s Swiss Army Knife
Research Shows AM/FMs Deliver For B2Bs
Americans Breathe, Sleep, and Eat … Hearing Audio Advertising
Ad Free Subscription Radio?
Radio’s Secret Sauce? Free, Easy, Local DJs, and Great Music
Radio Still Dominates For New Music/New Artist Discovery
Radio Has Always Been Much More Than Music. Personalities Still Outpace Music in Appeal
A Sense of Connection
The Last “Local” Reach Medium in America 2
The Last “Local” Reach Medium in America 1
“Same As It Ever Was” – Talking Heads
Bluetooth and FM Radio … The Two Most Important Features for New Car Buyers. Think About That.
Even Among Drivers with a “Connected” System Radio STILL Rules the Road
In the Car, 76% of the Time Spent with Audio by Americans is with Linear Platforms
For ALL Model Year Cars, the Time Spent With “Radio” is Essentially the Same
88% of Listeners Who Downloaded Their Favorite Station’s App Either Like It or Love It
4 in 10 Smartphone and Tablet Owners Like Their Favorite Radio Station So Much, They Downloaded the App
If Radio Weren’t So Popular, It Wouldn’t Rank Like This Among Smart Speaker Owners
Radio Loves Smart Speakers
If Consumers Can’t Hear Your Marketing, It Doesn’t Make a Sound
Even With Radio’s Hands Tied Behind Its Back
Fans of Radio Are Migrating to the Stream … Where Every Device is a Radio.
Radio Fans Are Streaming More and More Every Day
Streaming AM/FM Radio is On the Rise
Pretty Impressive. Radio’s TSL Holds Firm.
Did You Know Radio Listening Has Grown in Central Oregon?
Every time your commercial aired on Central Oregon radio in 2024, you were reaching......
If You Had One Last Chance to Speak to Them … Why Wouldn’t You?
Two Radio Stations Account for Nearly 1/3rd of Adult Listening in Crook/Jefferson Counties
Fifty-eight percent of all Central Oregonians reside outside the City of Bend.
ALL of Ad-Supported Streaming Audio Barely Makes a Dent in Radio’s Share of Ear
Besides no algorithms and 5x times more TSL than of all ad-supported streaming combined, what does Radio have that Audio streaming.....
BackyardMedia Rock Stations Capture 18-49 Males Closest to the Purchase
You may have been told there already was a Classic Rock format serving Central Oregon. The success of The X 100.7, Classic Rock....
Marketing With Radio – One Tenth the Cost of Minimum Wage
Simple math. An even simpler conclusion.
Those Are 4,300 Pound Radios Driving Past Your Business
The average vehicle is 12.6 years old and Radio controls 89% of all ad supported listening.
For the Original Social Network it Pays to Socialize
This research is from 2018. Imagine the story it would tell in 2023! The moral of this story? Make sure the radio stations your business...
No Matter the Device … They’re All Radios Now!
Local Radio's migration to the stream is well under way. As with TV, it's not about the delivery device, it's about content. Americans love......
Terrestrial Radio is Thriving in the Stream!
The total portion of radio listening time that comes from streams has more than doubled since 2015 according to Edison Research’s Share of Ear.
More People Have Radios in Their Household Then Voted For President in 2020
172 Million Americans own HH Radios. 98 Million more own a Smart Speaker. Only 75 Million own neither. That means....
Think Young People Don’t Listen to the Radio? Think Again.
These listening patterns may surprise you ... Especially the finding that close to 50% of 13-34 year old daily listening......
American’s Time Spent Listening to Radio Dominates All Other Audio Choices
Ad supported Radio accounts for 80% more of the time spent listening to Audio than all Music Delivery Services combined including Spotify...
Radio’s Reach Remains Surprisingly Bullet Proof
Our relationships with on-air personalities are personal. Our music is personal. Our connection to Community is personal.
Q3 2023 Radio Surpasses Television to Become the #1 Reach Medium in America
As linear television, print, and other traditional mediums retreat, Radio emerges as that enduring fixture in most American's lives.
Radio Statistics in 2024
Did You Know That More Americans Listen to the radio than use Facebook each week?
Radio Generates a +14% Lift in Website Traffic Across 17 Campaigns
Over the course of five years (from 2019-2023), the Cumulus Media | Westwood One Audio Active Group® has commissioned.....
