Audio Ads Outshine Billboards In Recall By Radio Ink July 11, 2024 It’s been well-documented by now that radio outperforms over-the-air television as a mass reach medium, but what about radio’s effectiveness versus over traditional advertising? A new report suggests that audio may have a leg up on another old rival: out-of-home. Post-pandemic, commuting patterns […]

Always constant and ever Changing. Slower than we think and faster than we would like, Marketing demands we pay attention.

It turns out the pandemic boom in podcast listening was just a warmup act. Triton Digital says the number of monthly podcast listeners has continued to rise, with it tracking a 12% growth rate during the past two years. Based on its measurement of podcast downloads, as well as companion survey data, Triton says during […]

Think about it. Getting people and their thumbs to type "#backyardbend" and geo-locate over 105,000 times is quite the marketing success story.

Year in and year out, Oregon ranks among the top five States in the country for relocation. Among regions in Oregon, Central Oregon consistently ranks #1. Make the marketing most of it.

Visitors are Central Oregon's economic icing on our cake. Did you know that twice as many visit from Oregon as California? Over two-thirds drive here, and repeat visitors account for 65% of annual tourism.

Deschutes County population growth is stunning. So is the economic spending our newest neighbors bring with them. Make sure to introduce your business to them.

Between 2022 and 2030 at least 617 million dollars in retail speanding will enter our economy from the new residents of Deschutes County

Crook County is growing fast as well.

Add Jefferson County to the party and our 3 county MSA population growth will add the equivalent of a new city the size of Redmond in just 6 years.

This changes everything. Ask us how.

There is upbeat news from local advertisers heading into next year: 2024 is looking good. Nine in ten local advertisers plan to keep budgets steady (69%) or increase them (21%). Just 10% plan to spend less next year. These are among the top line findings from a new survey of more than 2,000 local ad […]

Did you know that half of the cars on the road today are older than Instagram! Think about that the next time you wonder what America is listening to while driving.

By Oliver Darcy, CNN Published 7:02 AM EDT, Thu May 23, 2024 Will Lewis, the newly minted publisher and chief executive of The Washington Post explains the depths of The Post’s recent financial woes, revealing that it had lost $77 million over the last year and seen a dramatic 50% drop in audience since the […]

As Two-Thirds Of Programmatic Dollars Don’t Reach Consumers, ANA Says Consider Other Media

We spend more and more time in our automobiles. The nature of work and play in the 21st Century means drive time is all of the time. If there's a better place and time to reach consumers we're unaware of it.

Fifty-eight percent of all Central Oregonians reside outside the City of Bend.

Besides no algorithms and 5x times more TSL than of all ad-supported streaming combined, what does Radio have that Audio streaming services do not? Stationality. Local Staff. Localism.

You may have been told there already was a Classic Rock format serving Central Oregon. The success of The X 100.7, Classic Rock for the High Desert, tells a different story.

Simple math. An even simpler conclusion.

The average vehicle is 12.6 years old and Radio controls 89% of all ad supported listening.

This research is from 2018. Imagine the story it would tell in 2023! The moral of this story? Make sure the radio stations your business is marketing with are interacting socially with their audiences.

The sound these statistics make is deafening.

Local Radio's migration to the stream is well under way. As with TV, it's not about the delivery device, it's about content. Americans love their "local" radio. They're finding it on the stream.

The total portion of radio listening time that comes from streams has more than doubled since 2015 according to Edison Research’s Share of Ear.

172 Million Americans own HH Radios. 98 Million more own a Smart Speaker. Only 75 Million own neither. That means AT LEAST 80% of Americans have access to Radio in their HH.

These listening patterns may surprise you ... Especially the finding that close to 50% of 13-34 year old daily listening occurs away from the automobile.

Ad supported Radio accounts for 80% more of the time spent listening to Audio than all Music Delivery Services combined including Spotify and Pandora; plus roughly 70% of that usage is ads free. Keep in mind this research also includes all persons 13+. Way to go Radio!

Our relationships with on-air personalities are personal. Our music is personal. Our connection to Community is personal. Radio is our companion. It too is personal. Local Radio is unique.

As linear television, print, and other traditional mediums retreat, Radio emerges as that enduring fixture in most American's lives. Never underestimate the power of sound.

Did You Know That More Americans Listen to the radio than use Facebook each week?

Over the course of five years (from 2019-2023), the Cumulus Media | Westwood One Audio Active Group® has commissioned LeadsRx, a leader in measuring the impact of advertising on site traffic, to conduct 17 attribution studies for brands spanning a variety of categories. The categories included tax preparation services, B2B supplies/services, apparel and jewelry retailers, […]